The severity and damage can vary, but some kind of breach is inevitable. When that happens, you won’t have time to figure out what to do. You need an action plan that can be implemented immediately, covering everything from how you stop an attack to how you notify customers whose information may have been compromised.
Customers want to know that they can trust your content and what is behind it - that it says what it means, that it's consistent, that it's accurate, and that you stand by it.