MarTech Workshop, Monday, September 16, 2019 @ the Hynes Convention Center, Boston, MA

Just as we’ve adjusted our marketing efforts to comply with EU’s General Data Protection Regulation (GDPR) the California Consumer Privacy Act (CCPA) is upon us, as well as the Brazil General Data Protection Law (LGDP) and a slew of proposed new data privacy.

In the midst of deep acronym swirls, it’s easy to be overwhelmed. But you don’t have to be... since all privacy regulations share commonalities that you can address once and thereafter steadily steer the marketing ship through rough waters.

In this workshop I will help you create a framework for getting through this coming data privacy tsunami. No boring legal speak here, but a proven and practical approach that can guide your team to the right practices while allowing marketing innovation and creativity to reign.

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In this workshop, we will cover:

• ‍Data privacy requirements you need to know: Even the 99 articles of GDPR can easily be combined into ten straight-forward categories. Kristina will give you the bottom line of what you should pay attention to across all current and proposed regulations‍
• Roles and responsibilities for your data privacy policy: It’s easy to place data privacy regulations at the doorstep of marketing or IT. In reality, HR, compliance, procurement, finance, and other departments are also part of the solution. We’ll name the players and assign them responsibilities so you can build out partnerships when you get back to the office.‍
• Bringing the framework to life: It is great to have a policy and procedures documented, but we want you to be successful in protecting your marketing organization against the constant waves of privacy regulations. We’ll step through the process for getting the framework embedded into the workplace in an actionable way.‍
• Tips and tricks from the real world: We’ll discuss how other organizations are successfully addressing the data privacy waves and the common pitfalls that you can learn from others who have failed.

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Photo by Lance Anderson