The digital presence of most organization continues to expand in the number of channels utilized, volume of content produced, and the prominence of legal, regulatory and business risk. Legal counsel should be a meaningful partner in ensuring that digital is delivered with integrity, but most in most businesses this is not the case.

What does it mean for legal counsel to support digital delivery with integrity? Legal counsel is often a good candidate to identify the risks, and regulatory and legal exposures, facing the business. As such, legal is well-positioned to become a digital policy steward for the organization, helping to identify the range and impact of digital operations. That means starting the conversation within the organization and ensuring that a sound policy program — a risk mitigation strategy of sorts — is established and adopted.

In addition to leading the conversation, legal counsel should also own the process of including marketing, communications, information technology, procurement, human resources and others in determining what is the appropriate behavior that the business and its employees should adopt for digital channels. The role further lends itself to ensuring that appropriate training is available for adoption of policy — the guardrails for digital — are followed within the organization.

Interested in reading more on legal as the underpinning for digital delivery with integrity? Read the full post published by the Washington State Bar Association.