According to estimates from Gartner, there will be approximately 20.4 billion connected devices by 2020. About 8.4 billion of those devices will be consumer products: wearables, smart TVs, smart lightbulbs, etc. Add in intelligent electric meters, manufacturing equipment that sends you an alert that a problem is developing, logistics systems that guide trucks to the least-congested routes, and I think we’ll get to a place where it will seem strange if something isn’t connected.

The Internet of Things (IoT) is challenging nearly every industry and regulators are beginning to awaken to the need for guardrails in order to protect consumers. What trends are we seeing? What are the implications? How will global and market-specific regulatory trends impact organizations? And what can marketing and digital teams do to be prepared for what is coming in 2019 and beyond?

I will be participating in a dynamic panel to discuss these and others topics on January 29, 2019. This general session looks at the issues being debated in government and how it will impact IoT solutions.

IoT Evolution Conference and Expo, January 29 – February 1, 2019 Fort Lauderdale

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