Big Data and even bigger marketing have been the rallying cry of most organizations over the past decade. The premise has been that the more data we can gather, hold, and exploit, the more fiscal return on investment there would be—either through straight-up analytics, advertisement sales, or direct targeting. But what happens in a world where products and pricing are overcome with privacy and personal value? Podnar addresses the need to govern Big Data in the context of laws and regulations, especially GDPR, and what tactics you can effectively adopt to succeed in this new privacy and regulatory world.

For more information please visit http://www.dbta.com/DataSummit/2018/Program.aspx#11978