Everyone has their own sense of what SEO is, and even more so when it comes to the definition of good SEO. There is so much bad advice floating around—much of it was good advice once, but is now obsolete or even counter productive.
Key points:
SEO strategy or an industry benchmark has been established for the organization.
SEO policy is documented detailing what digital workers must never do to realize the SEO strategy.
Read more:
Policy background, how is done: Immediate steps, Documenting and Implementing the policy: The Power of Digital Policy book, page:
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