This policy specifies which languages and cultural conventions the organization will use in its digital channels and how, when or wheth-er the organization will dedicate resources to translate and localize content.
Key points:
Determine which countries and regions in which you have prospects or customers require content to be localized for language or culture.
Document your digital policy to reflect when and how you will localize content so as to meet your market-specific objectives.
Read more:
Policy background, how is done: Immediate steps, Documenting and Implementing the policy: The Power of Digital Policy book, page:
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