Which Digital Policies?

e-Detailing and healthcare marketing are regulated in the life sciences industry. Regulations apply to organizations using digital marketing to promote products and services to healthcare practitioners or to other individuals—including patients and prospective patients.
You should develop a digital policy in response to those regulatory requirements and how the organization will operate within the con-fines of the requirements. The policy should be based on the organization’s geographical target area (e.g., residence of those whom the marketing campaigns target).

• Determine which, if any, of your digital marketing and online efforts constitute e-Detailing.
• Consult with your in-country legal team for those jurisdictions where marketing is taking place and determine whether  “e-Detailing” requirements apply.