Which Digital Policies?

Peter Drucker once said, “You can’t manage what you can’t mea-sure.” That is just as true about digital. You need a documented policy on whether and how you will use analytics for your digital program and a clear identification of the associated metrics. Only then can your digital program succeed.

• Decide whether analytics will be used by the organization and what the analytics strategy is.
• Document the chosen analytics platform and what metrics will be collected and reported upon—and by whom.