Which Digital Policies?

As AI becomes commonplace in the daily lives of prospects and cus-tomers, your organization should consider not only whether and how to use the new digital capabilities, but also how it will develop select AI capabilities so as not to inadvertently introduce biases or bring about unintentional consequences (including legal and regulatory).

• A clear decision to adopt AI for digital communications or marketing efforts is made.
• An AI strategy is developed for the organization.
• Acceptable actions and uses of AI—including underlying technology, algorithms and training data—have been documented in the policy.