Digital standards

How do you create policies that act as guard rails, giving employees a high degree of freedom within a framework established to minimize the possibility of making a mistake?

Knowing that sooner or later, you will need to address a data breach within your organization, fear is not the answer. Proactively preparing yourself and bringing good people into the fold to create the right proactive and response team, is the right solution.

IoT and digital are cool, but companies such as car manufacturers can’t move fast enough to take full advantage of it.​​​

May 22 - 23, 2018, Boston, MA

March 20-22, 2018, Las Vegas NV

Listen up marketers! If you have not heard of the GDPR or if you assumed that you’re in the clear because you’re in the U.S. rather than the EU, here is what you need to know.

Here is how you incorporate existing standards into your own set for organizational use.

There are no perfect sets of standards, but you can come close with these tips.

Nothing! As long as you use them in the right way. Here is how.

What is the difference between a good and a bad standard? It's contents of course!

Quality tools are not inherently bad or a poor investment, but you need to understand their capabilities and the value they will add to the organization.

Deciding exactly how many standards authors you should have, and how many is too many, is exactly what we tease out during digital governance framework definition efforts.

There is more to standards than writing down guidance. Here's what it takes to get them adopted and used.

The idea that you need to tie standards development to a redesign or any other milestone or event is a myth.

You are likelier to engage more colleagues and develop a culture of collaboration if you understand the difference between a standard and a guideline.