This policy addresses the organization’s approach to official social media channels as well as the management of and response to any social media crises.
Key points:
Identify official spokespeople for the organization and whether special training for social media management should be required.
Document the individuals who are allowed to speak in social media channels on behalf of the organization.
Document a policy for official organizational social media use.
Read more:
Policy background, how is done: Immediate steps, Documenting and Implementing the policy: The Power of Digital Policy book, page:
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