Category Archives: Standards

Leveraging Digital Standards to Inject More Creativity Into Marketing

December 8, 2016

Usually the words “digital standards” causes marketing managers and content creators to cringe. The term implies a limitation in what can be produced for online campaigns and an end to digital creativity. In fact, digital standards are anything but stifling. They can provide the space and support to innovatively produce and publish content, while ensuring that those aspects of digital most important to the organization are done in a consistent and predictable way.

Join me for CMSWire’s Digital Customer Experience (DX) Summit 2016

September 7, 2016

Workshop: Deliver Digital Excellence with Global Compliance and Integrity Faced with complex multi-site, multi-language, multi-channel digital presences, many organizations struggle to provide exceptional digital customer experiences, especially those on a large, distributed digital team. With the growing number of compliance requirements and international regulations, can you successfully deliver a digital strategy with repeatability and integrity? This workshop will define policies and standards that can be leveraged throughout the enterprise for digital success – whether that is a website redesign, technology re-platform or implementation of mobile applications and social software.

Web Chief Officer and the Age of Outsourced Platforms

March 2, 2013

A few years ago, it would have been unheard of to have a Chief Digital Officer (CDO) in an organization. Today, this role is becoming increasingly visible in large organizations that have struggled with balancing the functional (or business) side of the house with the technical (IT) group. We are seeing not only more official […]

SharePoint Web Governance

April 14, 2012

Many sites today, whether based on SharePoint or other technologies, are plagued by an unruly set of content that is either outdated, contradictory to other content on the site, or simply duplicate and looming about the site. These problems are often seen as nothing more than a content problem, but in reality it poses a […]