Category Archives: CMS

Leveraging Digital Standards to Inject More Creativity Into Marketing

December 8, 2016

Usually the words “digital standards” causes marketing managers and content creators to cringe. The term implies a limitation in what can be produced for online campaigns and an end to digital creativity. In fact, digital standards are anything but stifling. They can provide the space and support to innovatively produce and publish content, while ensuring that those aspects of digital most important to the organization are done in a consistent and predictable way.